hgazette.com, Haverhill, MA


February 13, 2014

He's a hairstylist turned retailer

'Modern' furniture store new addition to downtown

How do you go from hairstylist to successful furniture salesman?

Aaron Pic did it by collecting furniture and decorative items from the mid-1900s as a hobby. When his hair salon changed locations and gained more space, he decided to put some items from his overflowing collection on display there and up for sale.

And when the items began to sell, he decided to turn it into a business.

Pic’s Modern Review furniture store is one of the latest additions to the mix of businesses in Haverhill’s growing downtown.

His store sells furniture, lamps, wall hangings, art work and household items from mid-century America.

The Mizan salon, where Pic works as a hairstylist, started off on the second floor of a Washington Street building above what is now Han’s Garden restaurant. It eventually moved to the first floor of 62 Wingate St. because the salon’s owner wanted a street-level storefront.

At the new location, the salon had more space than it needed. Pic decided to rent the extra space to display some of his furniture, hoping for some sales. He has turned it into a successful business that sells vintage goods from 1950s and 1960s with American modern style designs. Anything with straight lines and clean curves or corners made from a single material defines the style of items he sells.

“What I envision Modern Review to be is a store that’s into all things modern,’’ Pic said. “As long as the furniture pieces, decor or art is modern, I would carry them. The heart of the business is in the furniture, but I also carry home decor, accessory, glassware, and other items that fit in with the modern theme.’’

Looking around downtown, he saw a market for his new idea because the Haverhill area has always been a strong market for antiques and old furniture. Until recently, it has not done much with modern décor, but that has changed and the demand is increasing. With television shows that draw directly on the style of the 1950s and ‘60s, such as the popular “Madmen,’’ a growing interest in items and furnishings from that period created the market targeted by Pic.

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