hgazette.com, Haverhill, MA


February 20, 2014

Drivers avoid square due to traffic changes

Due to traffic changes, some Bradford merchants lose customers to side roads


“The lights down the street by the bridge cause cars to slow down on my side of the street and nobody can get in or out of my place easily until the traffic moves after each light,” Saragas said.

He said the traffic has driven some of his customers to the rival Dunkin Donuts near the intersection of Basiliere Bridge and Middlesex Street.

Then there are South Main Street business owners who say traffic jams actually bring them more customers.

David Langlois, owner of Ohdaddy’s Restaurant, 125 S. Main St. in Central Square, said the square’s new traffic lights cause drivers to stop right in front of his business. That, he said, makes people notice his relatively new restaurant.

“The work has been a big improvement for us,’’ he said. “We started the business just as construction started a few years ago, but we kept going. The traffic lights bring in business.’’

The traffic lights went into full operation last June. From Bradford Common to the Basiliere Bridge, the construction widened the roadway, reduced some sidewalk area and installed the traffic lights and islands to channel cars in new directions. The new lights replaced old ones, which had not been working for years.

Michael Verseckes, a spokesman for MassDOT, said the state has continued to monitor the performance of the new traffic signals and will make timing changes to ensure they operate efficiently.

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