hgazette.com, Haverhill, MA

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March 20, 2014

No jumping through hoops to borrow from library

'Hoopla' lets library patrons borrow from home

The next time you want a movie or other entertainment on a cold, stormy night, you can “go’’ to the library for a film or your favorite CD.

And you won’t have to leave home to do it.

If you have signed onto the Haverhill Public Library’s new digital online service called “hoopla’’ (with a small “h’’), you can download copies of movies, audio books and CDs from the growing collection of data that hoopla is building.

All you need to access this service is your library card. At the library website, go to the hoopla browser and enter your library card and PIN number, and then follow the web pages to the items you want.

Push a few computer keys and you’ll get what you’re looking for.

Hoopla digital went into effect at the library Feb. 3. The service allows patrons to download movies, music and some audio books without going to the library. The selection of movies is limited at this time, so library patrons shouldn’t expect to have access to the latest blockbuster hits, but the offerings will grow over time, library officials said.

Hoopla has contracted with Universal Pictures, MGM, National Geographic and BBC Worldwide to add content to the service.

“The new catalog includes popular movies and shows such as ‘Scarface’ and ‘Liar Liar’ and the latest album releases like Drake’s ‘Nothing was the Same’ and Katy Perry’s ‘Prism,’’’ company spokesperson Passion Hemphill said in a press release.

A new player in the business, hoopla has to follow the movie industry distribution process defined by the studios. They determine who gets which movies and when.

“Universal, MGM and the other distributors have a precedence, and we have to wait our place in line,” said Michael Manon, chief brand manager with hoopla.

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