Amirian said the designation means downtown Haverhill will be featured on the Massachusetts Office of Travel and Tourism website, which he said gets about 20 million visitors annually.
“The creation of the Haverhill Cultural District is an exciting opportunity to highlight Haverhill’s vibrant community of artists and cultural organizations,” state Rep. Brian Dempsey said. “This designation will expand and support our creative economy, enhance the quality of our city, and strengthen our local economy.”
Massachusetts communities apply for cultural district designation by demonstrating a portion of the community is compact and walkable, with a concentration of cultural activities, according to a press release from the Massachusetts Cultural Council.
The cultural district designation is designed to help communities attract artists and cultural enterprises, develop business and job growth, expand tourism, preserve and reuse historic buildings, and enhance property values, the press release said.
The initiative grew out of an economic stimulus bill passed by the state Legislature in 2010.
What Haverhill gets
Eligible for statewide marketing as a tourist attraction
A spot on the state’s website for travel and tourism
$50,000 for improvements tothe Riverfront Cultural District