All money donated to the Gazette Santa fund is distributed by organizations such as the Salvation Army and Community Action to Haverhill people who need help.
Perhaps those whose pockets are a little deeper can give a larger amount than others, further boosting the total.
And as always, the fund has a purpose beyond helping those in need. It has a sentimental component, allowing donors to give money in memory of a loved one.
No matter what the motivation, maybe this year many or most of us can find a way to do with one fewer gift under the tree. The money saved, however modest an amount, can go the Santa Fund.
It might help provide a gift for a young child who otherwise would receive nothing.