hgazette.com, Haverhill, MA

Online Extras: News to Note

October 18, 2013

'Smart' shelves to spy on grocery store customers

(Continued)

If this smartshelf technology does indeed take off year after next, we hope that in response we can write a “Trends” story with the headline “Grocery shopping in drag: everybody’s doing it.” We personally intend to urge our friends who buy food to foil the sensors by subverting as many age- and gender-related marketing stereotypes as they can.

So if you’re a young woman, try grocery shopping while wearing a gray Gandalf beard and uttering stereotypical old-man phrases like “I look forward to watching this weekend’s televised sporting events, all of which were better in my day.”

By contrast, if you’re an older man, you should wear something pink and then, speaking directly into the sensor, say “Sports are boring. Let’s talk about our relationship.”

We bet you’ll see some hilariously funny ads, either way.

Story provided by ConsumerAffairs.

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